Sports and training have played a major role in my life for many years. For over 6 years I have been training CrossFit fanatically, and alongside that I am active as a coach at a box. That is also where the ambition was born to start something within this industry.

Running a webshop is a new world for me. Before this, I worked at various military units for 13 years, among other things. That period laid the foundation for how I work and train now: discipline, preparation and consistency, even when things get tough.

Over the past years I have learned that progress is not found in peak moments, but in keeping going. Keep building, keep recovering and keep training.

With WLT. I want to build a brand that helps with that. Not just with tape, but with a complete range for CrossFit and weightlifting. Recently I launched the Sticky Grips Pro, and this is just the beginning.

My goal is simple: one place where you find everything you need — of good quality, without nonsense. With a focus on sustainability.

For people who understand that maintenance is necessary to keep performing. WLT. is there for all athletes, from beginners to elite. Because it is not about how strong you are, but how strong you want to become. Together we focus on the process rather than the end goal.

Richard Kaan 
Owner — WLT. Weightliftingtape.eu